How Artificial Intelligence (AI) can help you in your business 📱

Mar 01, 2023

Did you ever watch the Jetsons, the famous Saturday morning cartoon? If you have no idea what I'm talking about, head to Google 😉

My husband, Squidge (Adam is his 'real' name), and I were sharing it with our girls last week. Whilst they weren't overly impressed, it did get me thinking about how the creator of the show, which first aired in 1962,  came to dream up what life would be like in the future. And yes while we aren’t yet living in dome shaped homes in the sky and driving aerospace cars the world of Artificial Intelligence is most definitely HERE!

Interesting fact: George Jetson’s work week consisted of an hour a day, two days a week.. something so far removed from the hustle culture we have revered and honoured in the last 10 years. 

But I digress so let’s get back to the topic of Artificial Intelligence and how it in fact can help you in your business. Now like it or hate it, it’s HERE and it’s HERE to stay.

There is a multitude of AI examples I could share with you but let’s talk about one that has been getting airtime recently - ChatGPT. 

ChatGPT is a platform that generates text responses to your questions. Now I typed in to ChatGPT this exact question:

What is chatgpt

and this was it’s response:

I'm ChatGPT, a large language model developed by OpenAI. I have been trained on a vast corpus of text from the internet to be able to understand and generate human-like responses to a wide range of questions and prompts. Essentially, I am an artificial intelligence program that can chat with users and respond to their queries in natural language.



So how is this beneficial in your business? Short answer is MARKETING! 

As a business owner you would know that a key pillar to a successful business is marketing. To attract your ideal customer and those you want to impact means you need to market yourself and your business.

I know first hand from working with my clients that marketing is often their number one pain point for several reasons, namely;

  they struggle ‘promoting’ themselves

  lack of time

  lack of ideas

  unsure of what to post / share

  lack of preparation

This is where platforms like ChatGPT can assist. You can type simple questions about your industry into the platform and watch it spit out responses. Within 10 minutes you could have the basis of up to 10 or more social media posts. BUT see that word basis.. that is key here.

Those AI responses that ChatGPT (and any other similar platforms) spit out should only be used only as ideas to spark your creativity. AI can never replace you! It can’t replicate your thoughts, your personality, your spin, your experience and your individualism and that is ultimately what your clients buy - YOU! 

I will definitely be utilising the benefits of AI for research, brainstorming and initial sparks of creativity, but I want you to remember that your ideal customer wants to hear from you not a machine.

 Have you experimented with AI yet? I’d love for you to share with me any of your favourite AI platforms.

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